Every link your marketing team creates gets tagged automatically. Attribution data is complete. Nobody changed how they work.
The average B2B marketing team tags fewer than half of their campaign links correctly. The rest arrive as Direct traffic, or worse, as noise that corrupts every downstream report.
The tools that exist make the tagging task easier. A dropdown here, a template there. The task still exists. Someone still forgets. The data is still incomplete.
Lethani removes the task.
Lethani runs in the background. It intercepts links, applies metadata rules, and publishes clean attribution data to HubSpot. Your team never sees it working. They just see correct data.
Connect your HubSpot account. Lethani gets read/write access to campaigns, links, and marketing events. No code required. Takes under three minutes.
You describe what your campaigns look like. What "Paid Social" means in your taxonomy. What a newsletter link should carry. You define it once.
Every link your team creates — in HubSpot, in their browser — is intercepted automatically. Lethani reads the context and writes the metadata.
Your CRM receives clean, consistent attribution data. No gaps. No manual errors. Nobody changed how they work.
See exactly which campaigns have clean metadata, where the gaps are, and what Lethani has resolved automatically. Updated in real time.
Explore the product| Campaign | Source | Links | Status |
|---|---|---|---|
| Q4 Demand Gen | Paid Social | 148 | Clean |
| Product Launch | 67 | Clean | |
| Webinar Series | Organic | 31 | In progress |
| Partner Outreach | Unknown | 12 | Gap |
A rule describes what a campaign link looks like: its source, medium, campaign name, and any conditions that apply. Once defined, the rule runs on every matching link, past and future, without any further instruction.
See the rule libraryThe Chrome extension intercepts links your team copies from the browser. Gmail compose. Outlook web. LinkedIn. Sales engagement tools. Every URL they copy carries the right metadata before it reaches its destination.
About the extensionEvery tagging action is logged. What was tagged, when, which rule applied, and what the metadata looked like before and after. If something is wrong, you will know exactly where it came from.
Explore the activity feed| Link | Rule | Time |
|---|---|---|
| lethani.io/pricing | Paid Social | 2m ago |
| lethani.io/audit | Newsletter | 11m ago |
| lethani.io/product | Paid Social | 34m ago |
| lethani.io/demo | Manual | 1h ago |
Connect HubSpot, get a complete coverage report in under two minutes. No credit card required. No commitment.